Harnessing the Power of Data: Transforming Sazka with a Comprehensive Data Governance Program / Adastra


08. 06. 2023

Harnessing the Power of Data: Transforming Sazka with a Comprehensive Data Governance Program

Adastra Business Consulting (ABC) completed a Data Governance project with Sazka, a prominent gaming and sports betting company in Europe.

Sazka sought to enhance the quality of its data and elevate its overall Data Governance maturity. As a result, the company enlisted the services of ABC to develop a comprehensive data governance program across the entire enterprise. The program primarily focused on establishing business glossary, data catalog and DG policies, standards and processes that would enhance the existing data quality and effectiveness of overall DG program and initiatives.

Throughout the project, the ABC team conducted interviews with key stakeholders at the Sazka. Their objective was to formalize and implement essential processes and tools in the areas of Data Governance and Data Quality. This included identifying and defining relevant roles and responsibilities, as well as developing a comprehensive set of regulatory and legal documents such as policies, standards, controlling procedures, and methodologies. The aim was to ensure the overall integrity and coherence of the Data Governance in Sazka.

ABC established specific targets and determined the scope of work for the implementation of the new DG Platform and program. In collaboration with the business, all milestones were carefully defined to align with their requirements and preferences. Additionally, the consulting team developed a comprehensive Data Governance Improvement plan, encompassing all pertinent aspects of Data Governance, to ensure the project's successful execution. This includes the following components:

  • Conducting a comprehensive assessment of the current Data Governance maturity (AS IS) through interviews, workshops, and document audits.
  • Development of a detailed explanation of the desired state of Data Governance (TO BE) outlining roles, processes, policies, and tools aligned with the Business and IT Strategy.
  • Implementation of Ataccama ONE platform with Data Quality rules and business glossary repository.
  • Development of 2 DG policies and 8 Data quality rules.
  • Enterprise-wide data governance rollout program that consists of 5 DG policies and 15 processes from the DAMA wheel like Master and Reference Data Management, Data Security, DG Platform, Data Analytics and reporting, Data Access, and Data Integration.

Through the implementation roadmap for Data Governance, Sazka has significantly enhanced its ability to harness data-driven insights and make well-informed business decisions. The expertise and close collaboration of ABC have established a strong foundation for a successful digital transformation, positioning Sazka as a prominent innovator in the European Sports betting industry.


Data Governance: A Key Driver of Success for Sports betting Companies

In today's data-driven world, Data governance plays a pivotal role as a key driver for sports betting companies. In an industry driven by vast amounts of data, ensuring its accuracy, quality, and security is of paramount importance. Effective data governance enables sports betting companies to establish robust frameworks for managing and governing their data assets, including customer information, odds data, and transaction records. By implementing comprehensive data governance practices, these companies can enhance data integrity, facilitate regulatory compliance, and mitigate risks associated with data breaches or unauthorized access. Furthermore, data governance fosters trust among customers by safeguarding their personal information and ensuring fair and transparent betting practices. With well-established data governance strategies in place, sports betting companies can make data-driven decisions, optimize operations, drive innovation, and ultimately gain a competitive edge in the dynamic and rapidly evolving sports betting landscape.

Furthermore, in the sports betting industry, Data Governance is crucial for ensuring compliance with ever-tightening regulatory frameworks. By implementing well-defined data policies and processes, sports betting companies can effectively manage risks and demonstrate adherence to regulations like the General Data Protection Regulation (GDPR), Payment Card Industry Data Security Standard (PCI DSS), Personal Data Protection (PDPA) etc. for payment processing, and other data protection and privacy laws. This proactive approach helps organizations avoid substantial fines and reputational harm while instilling trust and confidence in customers by showcasing their dedication to protecting sensitive data.

Being a part of the Adastra Group, ABC possesses extensive expertise and experience in Data Management, enabling us to support your company in establishing a strong and efficient Data Governance framework. Our team comprises experienced professionals who have successfully executed Data Governance projects for diverse clients in industries such as banking and finance. We fully comprehend the complexities and obstacles faced by organizations in managing their data assets and are dedicated to assisting you in overcoming these challenges.

At ABC, we customize our Data Governance solutions to align with the unique requirements and objectives of your organization. Our holistic approach involves crafting data policies, processes, and standards that are tailored to your specific needs. Additionally, we implement robust controls to guarantee data quality, security, and compliance within your organization.

When it comes to unleashing the complete potential of your data assets and safeguarding their integrity, ABC is the trusted partner you can rely on. Reach out to us, and we will assist you in constructing a resilient Data Governance strategy that not only enhances value creation but also mitigates risks. By partnering with us, you will position your organization for long-term success in the ever-evolving data-driven business landscape.

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Contacts for more information

Michal Bodnar

Associate Partner

Shivendra Rai

Competence Leader, Data Governance