Customer Insight / Adastra

Customer Insight & Marketing

Customer Insight

To become successful in nowadays’ rapidly changing business environment, a company needs to understand and anticipate needs & desires of its potential as well as current customers. At the same time, we are flooded with data. We have sociodemographic data, data from mobile apps, social media, user reviews, payments, etc. But be honest, do we utilize the full potential of it?

ABC can help you to find the most important as well as original and differentiating insights about your portfolio, which will then lead you to actions to support new customer acquisition as well as nurture the relationship with your current ones.

With our help, you will fully utilize your data and base your decisions on the real facts comming from Big Data processing using the most advanced data analysis methods including Artificial Intelligence.

Our team has hands on experience with various types of Customer Insight projects. Our approach is to never do an analysis for an analysis. We always strive for a deep understanding of your business & needs and then decide about the right approach that will support them.


of company data goes unused for analytics (source: Inc.)